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Tuesday, June 22, 2004

On Blogging With the Boss’s Blessing 

I think we can say that corporate blogging is on its way when large corporations such as Microsoft jump in the bandwagon. This article describes how corporate blogging can be used to “humanize” a company and represents a powerful “guerrilla marketing tool”. It also mentions some issues a corporation implementing corporate blogging might face. Control is at stake here.

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