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Wednesday, May 19, 2004

Knowledge Networks and Organizational Network Analysis

Valdis Krebs’ network analysis approach to organizational knowledge flows is quite impressive. Have a look at his InFlow software. The purpose of such a software:

“Sometimes its people or groups that want to look at their own networks, look at their own community, so they start gathering data, and start to see what's going on in the community.

Once you draw one of these maps, you can measure that map... You can measure the picture. It allows you to find whose the key player. Who's in a position of power. Who's in a position to bridge one community or one group together. Who has the most connections. Who has too many? Where are there gaps? In a corporation, you might look at a map and ask yourself, "Why aren't there connections between marketing and sales?" In an urban community, it might be, "Why aren't there connections between this street and that in the neighborhood?"

Once you get some measures, you have a baseline, and you can act on that to improve the community. And then track it over time with these metrics. The relations are improving, because we have metrics showing this, etc.”

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